Ethiopia's premier automotive partner, delivering quality vehicles and exceptional service.
CEO, Kerchanshe Group
Kerchanshe Auto, a division of Kerchanshe Group, has become the exclusive distributor of Geely vehicles in Ethiopia. Announced on April 17, 2025, this strategic partnership marks Geely's entry into the Ethiopian market. Kerchanshe Group, a major Ethiopian conglomerate with diverse interests including agriculture and manufacturing, will introduce Geely's vehicles with plans for local assembly operations to support Ethiopia's industrialization efforts.
Get In TouchAs CEO of Kerchanshe Group, Dr. Esrael leads the company's expansion into the automotive sector through the landmark partnership with Geely. This exclusive distribution agreement positions Kerchanshe Auto to bring modern, fuel-efficient vehicles to Ethiopia while supporting the country's industrial development through planned local assembly operations. Under Geleta's leadership, Kerchanshe Group continues to diversify beyond its core coffee business into new sectors, demonstrating commitment to Ethiopia's economic growth.
Strategic leadership in expanding business operations and establishing international partnerships.
Key achievements in transforming Kerchanshe Group's business portfolio.
Secured exclusive distribution rights for Ethiopia
Expanded beyond agriculture into new industries
Became CEO of Kerchanshe Trading
Oversaw global growth of Kerchanshe coffee exports
